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Webinar | DataGuard Consent Management

Addressing the privacy paradox

79% of European consumers regardless of age are worried about sharing their data. Yet 80% want more personalised experiences. This is the privacy paradox. We want the best of both worlds and organisations need to get the balance right.

To help businesses navigate the privacy paradox, we focus on three GDPR principles:

  1. Processing people’s data lawfully, fairly and in a transparent manner.
    This is the ‘creepy’ principle, if you can’t clearly explain to your grandmother why you need to process her data without it sounding creepy, it probably is, and it shouldn’t be done!

  2. Data needs to be collected for specified, explicit and legitimate purposes.

  3. Accountability. Organisations now need to prove they are complying with regulations

A perfect storm is brewing. As a direct consequence of the pandemic, consumers are demanding a privacy first approach. Gartner have highlighted Privacy is becoming a reason for consumers to purchase a product, in the same way that “organic,” “free trade” and “cruelty-free” labels have driven products sales in the past decade. Regulators are demanding a privacy first approach too. 
While GDPR-related fines are a real consequence of mishandling data, the associated reputation damage often comes at a higher price. This is why organisations need to put mechanisms in place that address the privacy paradox now.



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Find out how our Privacy, InfoSec and Compliance solutions can help you boost trust, reduce risks and drive revenue.

  • 100% success in ISO 27001 audits to date 
  • 40% total cost of ownership (TCO) reduction
  • A scalable easy-to-use web-based platform
  • Actionable business advice from in-house experts

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Simplify compliance

  • External data protection officer
  • Audit of your privacy status-quo
  • Ongoing GDPR support from a industry experts
  • Automate repetitive privacy tasks
  • Priority support during breaches and emergencies
  • Get a defensible GDPR position - fast!

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Simplify compliance

  • Continuous support on your journey towards the certifications on ISO 27001 and TISAX®️, as well as NIS2 Compliance.
  • Benefit from 1:1 consulting
  • Set up an easy-to-use ISMS with our Info-Sec platform
  • Automatically generate mandatory policies
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100% success in ISO 27001 audits to date

 

 

TISAX® is a registered trademark of the ENX Association. DataGuard is not affiliated with the ENX Association. We provide consultation and support for the assessment on TISAX® only. The ENX Association does not take any responsibility for any content shown on DataGuard's website.

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Simplify compliance

  • Proactive support
  • Create essential documents and policies
  • Staff compliance training
  • Advice from industry experts

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Simplify compliance

  • Comply with the EU Whistleblowing Directive
  • Centralised digital whistleblowing system
  • Fast implementation
  • Guidance from compliance experts
  • Transparent reporting

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