We use Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as Google).
Through the use of Google Analytics, we investigate, among other things, the origin of visitors, their length of stay on individual pages and the use of search engines. This allows us to better monitor the success of advertising campaigns. Furthermore, we can evaluate the use of our online presence in order to compile reports on your activities and to use other Google services related to the use of our online presence and the Internet. This sets a cookie on your computer. As a result, personal data can be stored and evaluated, including:
- the user's activity (in particular which pages have been visited and which elements have been clicked on),
- Device and browser information (in particular the IP address and operating system),
- data about the advertisements displayed (in particular which advertisements were displayed and whether the user clicked on them) and
- Data from advertising partners (in particular pseudonymised user IDs).
We also use UTM parameters. UTM parameters (e.g. utm_source, utm_campaign, utm_medium, utm_keyword) are a useful tool for custom campaigns on the Internet. Using UTM parameters, we can track where access to our content comes from. We can use this knowledge to evaluate our campaigns and thus generate more and more efficient traffic for our site.
In order to prevent a third country transfer to Google servers in the USA, we use a proxy server of the service provider JENTIS GmbH, Schönbrunner Str. 231, 1120 Vienna, Austria, which anonymizes your data before transmission to Google. The use of Jentis is based on our legitimate interest (Art. 6 (1) (1) (f) GDPR). Jentis carries out the tracking optimization of online behavioral data of our users for us.
We also use Google Analytics Remarketing as part of Google Analytics, whereby the data collected and evaluated about you is used to play targeted advertising to you. By using this service offered by Google, we merge the data with our Google Ads or Display & Video 360 accounts. Google Ads and Display & Video 360 are also provided by Google.
We use Google Analytics, including Google Analytics Remarketing, to evaluate the use of our online presence as well as enable the targeted playout of advertising, to the people who have already expressed an initial interest through their page visit.
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.
You can revoke your consent at any time by clicking on the button in the lower left corner of the website.
You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.