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Find out how our Privacy, InfoSec and Compliance solutions can help you boost trust, reduce risks and drive revenue.

  • 100% success in ISO 27001 audits to date 
  • 40% total cost of ownership (TCO) reduction
  • A scalable easy-to-use web-based platform
  • Actionable business advice from in-house experts

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Simplify compliance

  • External data protection officer
  • Audit of your privacy status-quo
  • Ongoing GDPR support from a industry experts
  • Automate repetitive privacy tasks
  • Priority support during breaches and emergencies
  • Get a defensible GDPR position - fast!

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Simplify compliance

  • Continuous support on your journey towards the certifications on ISO 27001 and TISAX®️, as well as NIS2 Compliance.
  • Benefit from 1:1 consulting
  • Set up an easy-to-use ISMS with our Info-Sec platform
  • Automatically generate mandatory policies
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100% success in ISO 27001 audits to date

 

 

TISAX® is a registered trademark of the ENX Association. DataGuard is not affiliated with the ENX Association. We provide consultation and support for the assessment on TISAX® only. The ENX Association does not take any responsibility for any content shown on DataGuard's website.

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Simplify compliance

  • Proactive support
  • Create essential documents and policies
  • Staff compliance training
  • Advice from industry experts

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Simplify compliance

  • Comply with the EU Whistleblowing Directive
  • Centralised digital whistleblowing system
  • Fast implementation
  • Guidance from compliance experts
  • Transparent reporting

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Grégoire de Marcillac, Marketing Operations Manager, Glady

Glady Finds Success with DataGuard's Consent & Preference Management Solution

“We increased our marketing database by 20% in just six months and are looking to double the opt-in rate by end of the year.”

gregoire-de-marcillac-glady-person-image

Grégoire de Marcillac, Glady

Employee benefits solution Glady faced a challenge: ensuring GDPR compliance for employee communication and marketing. Their existing methods, like emailing gift vouchers and directly contacting employees without proper consent collection, left them exposed to legal risk.

 

The solution? DataGuard's Consent & Preference Management platform.


“We increased our marketing database by 20% in just six months and are looking to double the opt-in rate by end of the year.”
Grégoire De Marcillac, Marketing Operations Manager, Glady

Here's how DataGuard helped Glady succeed:

  • Increased opt-in rates: Glady saw a significant rise in opt-in rates, going from collecting no data to over 100,000 consents in just six months. This translated to an additional contacts for marketing purposes, growing their user base by 20% in just 6 months. They're aiming to double the opt-ins by winter 2024.
  • Compliance and peace of mind: DataGuard provided a single source of truth for consent, privacy policies, and timestamps. This made legal audits and user requests a breeze, saving the legal team significant time and stress. Glady can now confidently demonstrate GDPR compliance to regulators and business partners.
  • Improved user experience: Glady loved the user-friendly interface of the CPM platform, highlighting features like user search, the consent audit trail, and the simple preference center creation.
  • Seamless integration: The custom Braze integration, built by the DataGuard team, allowed for smooth opt-in collection within Glady's existing marketing automation workflow. This empowered the marketing team to work autonomously and efficiently.
  • Strategic partnership: Glady valued the professional, guided approach offered by DataGuard. The strong sales process and ongoing technical support fostered a long-term, trusted partnership.
  • Solid tech resources: Glady built a preference center for its users with the help of DataGuard. DataGuard offered two key things: 1) Full set of APIs for developers to create the preference center and 2) pre-made message templates for marketers to use within the app to ask users for their preferences.

 

Overall Impact:


“DataGuard’s integration with Braze has helped us eliminate manual work to unify our opt-in consent from multiple touchpoints like email and SMS”
Grégoire De Marcillac, Marketing Operations Manager, Glady
  • Reduced legal risk: DataGuard's CPM solution eliminated Glady's GDPR concerns, freeing them to focus on core business activities.
  • Marketing efficiency: Increased opt-in rates fueled more impactful marketing campaigns.
  • Competitive advantage: Compliance became a selling point, making Glady more attractive to large corporations and public sector clients.
  • Reduced churn: DataGuard helped eliminate friction between Glady and its social union by ensuring employee communication adhered to consent regulations.

 

Lessons Learned:

  • Early collaboration: Marketing and legal teams should collaborate on building the initial brief for a CPM solution.
  • Tech and executive buy-in: Involving the tech department for development resources and securing executive sponsorship is crucial for project success.

 

Looking Ahead:

Glady sees DataGuard as a long-term partner, praising their ongoing technical support and commitment to evolving the Braze integration. While requesting better documentation and a dashboard for improved data visualisation, Glady remains confident that DataGuard is the key to their continued GDPR compliance and marketing success.

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Use our web-based platform wasdeveloped to be used by anyone, even privacy novices. Work on compliance at your own pace, with the support of our experts always just a click away.

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