Glady Finds Success with DataGuard's Consent & Preference Management Solution

Employee benefits solution Glady faced a challenge: ensuring GDPR compliance for employee communication and marketing. Their existing methods, like emailing gift vouchers and directly contacting employees without proper consent collection, left them exposed to legal risk.

The solution? DataGuard's Consent & Preference Management platform.

“We increased our marketing database by 20% in just six months and are looking to double the opt-in rate by end of the year.”

Overall Impact:

“DataGuard’s integration with Braze has helped us eliminate manual work to unify our opt-in consent from multiple touchpoints like email and SMS”

• Reduced legal risk: DataGuard's CPM solution eliminated Glady's GDPR concerns, freeing them to focus on core business activities.
• Marketing efficiency: Increased opt-in rates fueled more impactful marketing campaigns.
• Competitive advantage: Compliance became a selling point, making Glady more attractive to large corporations and public sector clients.
• Reduced churn: DataGuard helped eliminate friction between Glady and its social union by ensuring employee communication adhered to consent regulations.

Lessons Learned:

• Early collaboration: Marketing and legal teams should collaborate on building the initial brief for a CPM solution.
• Tech and executive buy-in: Involving the tech department for development resources and securing executive sponsorship is crucial for project success.

Looking Ahead:

Glady sees DataGuard as a long-term partner, praising their ongoing technical support and commitment to evolving the Braze integration. While requesting better documentation and a dashboard for improved data visualisation, Glady remains confident that DataGuard is the key to their continued GDPR compliance and marketing success.